President Donald Trump has nominated DC Circuit Court of Appeals Judge Brett Kavanaugh to the United States Supreme Court. If confirmed, he will take the seat occupied by retiring Judge Anthony Kennedy, who was nominated by President Ronald Reagan in 1987 and confirmed in 1988.
When Mitch McConnell opted not to hold a vote on former President Barack Obama's nomination of Merrick Garland to the Supreme Court after the death of Justice Antonin Scalia in early 2016, Democrats cried foul. McConell's argument was that because Obama was in his last year, was term limited and the presidential race was already in full swing, the decision should be left to the newly elected president to decide.
While this 3D-animated short film by Jacob Frey isn't a Christmas movie per se, it does offer a touching storyline that centers around the act of gift giving and how such gestures of love and caring can change someone's life for the better.
People are amazed by creativity, whether it's the perfect turn of phrase in the latest bestseller, a catchy bassline in a chart-topping pop song or the beautiful cinematography in the latest Hollywood blockbuster. There's something mystical about creativity in the minds of most of the human population.
Everything changes; nothing ever stays the same.
This is true about many aspects of life, and infographics are no exception.
At Buzzmachine Studios, we keep our eyes peeled for trends in infographics, and one thing we've noticed more recently is the use of interactive and animated infographics.
Back in May I ran across an article in the Washington Post decrying PowerPoint and calling for it to be banned. While I can sympathize with the writer's frustration, the problem really isn't with PowerPoint itself.
I wouldn't consider myself a fan of the software. Like most Microsoft software, PowerPoint is bloated and clunky, and it can be a pretty blunt tool at times. But the truth is, if you know what you're doing, it's possible to put together a sophisticated, informative and valuable presentation that furthers people's understanding of your message.
But there's the rub.
You have to know something about not only how to properly use PowerPoint, but also how to give a good presentation and what should be part of a presentation and what shouldn't.
The real problem with PowerPoint lies with the vast majority of people using it, because they don't use the software properly, but more than that, they don't know how to give a compelling and informative presentation.
I met Christine Zueck-Watkins when I first moved to St. Louis, Missouri. That was 15 years ago, which is extremely hard for me to believe. I was working on an information graphics project for the St. Louis Post-Dispatch — the new federal courthouse was nearing completion and the newspaper wanted to show some of the more interesting features of the building to its readers. I’d gone over to the paper’s downtown office to meet with some of the editors to discuss the project, and I ended up going to lunch with Chris and a few other people from the paper.
So, you've realized that you need an infographic. You've justified the ROI that will come once it's created and put to use. But you're still left wondering, What happens after I call Buzzmachine Studios with my idea?
Well, if you haven't found it on our website, there are seven steps that take place behind the scenes at Buzzmachine Studios. Let's take a look at those for a minute.
Step 1: Determine what's needed
We meet with the client to determine their needs by talking about the message they want to communicate, what audience they’re trying to reach, and how the finished piece will be used. We discuss the deadline and determine a rough production schedule.
Infographics may have been prime real estate a few years ago, piquing the interest of web surfers worldwide. Heavily shared on social media, infographics quickly gained popularity because they catch people's interest and are visually pleasing. If done right, they also help to explain a complex idea at the same time.
While the popularity of infographics on the web has somewhat plateaued over the last few years, the infographic is certainly not dead. In fact, it's actually a good thing that the furor over them has died down a little. That means there's less noise out there to distract people, and since infographics have been and always will be fantastic tools to communicate a message, they're even more effective. However, there are a few factors to consider when determining the effectiveness of an infographic.
Do you shy away from risk?
We’re not talking about mountain climbing, sky diving, or other daredevil pursuits.
Instead, we're talking about your comfort level with financial risk. If you are uneasy about making an investment that carries a high risk despite the potential of high reward, you’re not alone. The fear of losing $100 is more intense than the thrill of gaining $150.
Take the Enron accounting scandal for example. After its fall, investors were nervous about the market and putting money into individual stocks for fear of getting torched like all those Enron shareholders. But like many other great ventures, taking risks must happen in order to reap rewards.