You've assembled an all-star team of SMEs, writers, editors and proposal managers to start work on your latest proposal effort. Your confidence is running high as you head into your kickoff meeting where you'll craft the strategy, win themes and discriminators that will define your proposal. The time for the kickoff arrives, and your team members are settled into their seats, except you've forgotten to invite one of the key participants who will play a vital role in developing the final product – the graphic artist.
Topics: proposal management, infographic, Information Graphics, Government Proposals, Proposal Graphics, RFP, Problem Solving with Infographics, infographics in business, visual thinking, Information graphics in government, Brainstorming, Kickoff Meeting
We hear it all the time from proposal clients.
"Can you build these graphics for our print proposal in PowerPoint? We want to be able to edit them on the fly."
We get it. The thinking is that sometimes it might be a time-saver to make a simple text or color change without having to pick up the phone or send an email and ask your graphics support team to make the adjustment for you.
It's also looked at as a cost-saver. "If I can make a few simple edits myself, I'll save some money on the cost of proposal development since I'm not having to ask my graphics support team to do it."
Of course, we're happy to accommodate our customers, but 9 times out of 10, proposal clients don't really understand what they're asking for when they make this request.
You've set your sight on landing a big contract — a project that interests you and one you want to win. But getting the business may be a little harder than you first expected, especially if an RFP has been sent out.
An RFP (request for proposal) is when an organization, company, government agency, etc. issues an opportunity to bid on a contract because they are interested in procurement of a product or service. An RFP outlines how the bidding process will go, the terms of the contract, and provides guidance on how the bid should be written and presented.
Let us tell you a little story about how infographics can be instrumental in winning a bid, especially when it comes to tedious RFPs for government proposal work, where space is limited but the information required is more than abundant...
Your company and all your main competitors are up against each other for a big government contract. The RFP notice is out and you must now begin the process of putting a proposal together to convince the government that your company is best suited to handle the job over your competitors and that you deserve to be awarded this contract. Billions of dollars are at stake, and winning this bid could make or break your company over the next few years. How do you make your company stand out against all the rest while also showing how truly qualified you are for the job ahead?