You've assembled an all-star team of SMEs, writers, editors and proposal managers to start work on your latest proposal effort. Your confidence is running high as you head into your kickoff meeting where you'll craft the strategy, win themes and discriminators that will define your proposal. The time for the kickoff arrives, and your team members are settled into their seats, except you've forgotten to invite one of the key participants who will play a vital role in developing the final product – the graphic artist.
Topics: proposal management, infographic, Information Graphics, Government Proposals, Proposal Graphics, RFP, Problem Solving with Infographics, infographics in business, visual thinking, Information graphics in government, Brainstorming, Kickoff Meeting
When it comes to creating an effective response to a request for proposal there are certain aspects you should consider if you want to produce a great bid that wins the contract.
Typically, there are so many points that need to be addressed in the response and so little space allowed due to page limits making it hard to make everything fit. What you need to be able to do is make effective decisions about which information is critical and must be included and which information can be eliminated.
One great way to help you distill that information down to it's most essential form is to consider using information graphics in your proposal. By their very nature, infographics are meant to make complex ideas easier to understand, and building them is a great exercise because doing so forces you to determine which information is vital and which isn't.
Your company and all your main competitors are up against each other for a big government contract. The RFP notice is out and you must now begin the process of putting a proposal together to convince the government that your company is best suited to handle the job over your competitors and that you deserve to be awarded this contract. Billions of dollars are at stake, and winning this bid could make or break your company over the next few years. How do you make your company stand out against all the rest while also showing how truly qualified you are for the job ahead?
"Learning to work a formula (comprehension) requires remembering the formula (retention). By using appeal, we elicit evaluators to learn because they are not captive audiences like students in a classroom. One competes for evaluator attention. Appeal distinguishes competitors. We must turn to graphic designers to create appeal that grabs evaluators’ attention."
Topics: proposal management, Linkedin, infographic, Visual Storytelling, The Proposal Center, Infographics, proposal, Association of Proposal Management Professionals, General News, APMP, Information Graphics, Carl Selfe