Buzzmachine Studios Blog

New "Science of Santa" Christmas Cards and Shakespeare Posters in our online store

Posted by John Telford on Nov 21, 2016 3:20:33 PM

I wanted to announce that we've added some fun, new items to our online retail shop over on Etsy, and they're just in time for Christmas.

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Topics: Shakespeare, Infographics, Information Graphics, Shakespeare Festival St. Louis, posters, Etsy, online store, Christmas, Santa Claus, greeting cards

Don't ask for proposal graphics created in PowerPoint until you understand what you're really asking for

Posted by John Telford on Sep 30, 2016 12:34:44 PM

We hear it all the time from proposal clients.

"Can you build these graphics for our print proposal in PowerPoint? We want to be able to edit them on the fly."

We get it. The thinking is that sometimes it might be a time-saver to make a simple text or color change without having to pick up the phone or send an email and ask your graphics support team to make the adjustment for you.

It's also looked at as a cost-saver. "If I can make a few simple edits myself, I'll save some money on the cost of proposal development since I'm not having to ask my graphics support team to do it."

Of course, we're happy to accommodate our customers, but 9 times out of 10, proposal clients don't really understand what they're asking for when they make this request.

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Topics: Infographics, Information Graphics, Government Proposals, Proposal Graphics, RFP, Information graphics in government, PowerPoint

Illustrated Shakespeare plot summary infographics now available as posters

Posted by John Telford on Sep 13, 2016 10:21:24 AM

A couple of weeks ago, we mentioned some exciting news about our latest illustrated Shakespeare plot summary information graphic for "A Midsummer Night's Dream," which was the play performed at this year's Shakespeare Festival St. Louis in Forest Park. For years we'd been thinking of offering these infographics available for sale at the festival as posters, but due to lots of reasons that were beyond our control, we just hadn't been able to make this dream a reality – until this year that is!

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Topics: Shakespeare, Infographics, Information Graphics, St. Louis Post-Dispatch, Shakespeare Festival St. Louis, posters, Etsy

Recent exploits: Government proposals, infographics and 3D printing

Posted by John Telford on Sep 1, 2016 10:32:51 AM

Things have been kinda quiet around here the last few months. The blog, along with our social media accounts, just haven't been getting the love and affection they need. But it's not because we've stopped caring. It's just that we've been SWAMPED with projects.

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Topics: 3D printing, Shakespeare, Infographics, proposal, Information Graphics, St. Louis Post-Dispatch, 3D, Shakespeare Festival St. Louis, posters

Trend Watch: Interactive and animated infographics

Posted by John Telford on Apr 15, 2016 10:00:00 AM

Everything changes; nothing ever stays the same. 

This is true about many aspects of life, and infographics are no exception. 

At Buzzmachine Studios, we keep our eyes peeled for trends in infographics, and one thing we've noticed more recently is the use of interactive and animated infographics. 

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Topics: Visual Storytelling, Infographics, Information Graphics, visual thinking, animation, Jacob O'Neal, Animagraffs, interactive

Infographic CONOPs and RFPs: How you can use one to benefit the other

Posted by John Telford on Apr 11, 2016 9:08:26 AM

You've set your sight on landing a big contract — a project that interests you and one you want to win. But getting the business may be a little harder than you first expected, especially if an RFP has been sent out.

An RFP (request for proposal) is when an organization, company, government agency, etc. issues an opportunity to bid on a contract because they are interested in procurement of a product or service. An RFP outlines how the bidding process will go, the terms of the contract, and provides guidance on how the bid should be written and presented. 

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Topics: Infographics, Information Graphics, Government Proposals, Proposal Graphics, RFP, SOW, CONOPs

3 infographics that changed how we do business

Posted by John Telford on Apr 6, 2016 8:15:03 AM

Technology has always been at the forefront of change. As a society, we are constantly being introduced to new technology that will make our lives easier. Technology that makes everyday tasks less burdensome. Technology that creates a simpler way of achieving goals in the workplace. Technology that is turning our children into smarter human beings than we could have ever imagined possible.

Infographics are technology and can be part of that change.

The word itself is defined as the application of scientific knowledge for practical purposes, especially in industry. The information shared via information graphics is complex, often hard-to-understand, but transformed into something easy-to-understand by presenting the information in a practical, relatable, and engaging way. 

While technology is changing the way we do everything, infographics are too, especially in business. 

You can use it to get your stakeholders on board with a new plan, explain a new process you're looking to introduce to your employees, in many different capacities for government agencies, and so much more. 

Interested in seeing how others have used infographics to change they way they are doing business? 

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Topics: Infographics, Information Graphics, Amazon, Retire-IT, Publix, Peapod, Snowzilla, Washington DC, Webvan, HomeGrocer, Wired, Courney Balestier, Jesse Harp, DC Dept. of Public Works

Focus on 3 key factors to make your proposal a winner

Posted by John Telford on Jan 14, 2016 4:13:37 PM

When it comes to creating an effective response to a request for proposal there are certain aspects you should consider if you want to produce a great bid that wins the contract. 

Typically, there are so many points that need to be addressed in the response and so little space allowed due to page limits making it hard to make everything fit. What you need to be able to do is make effective decisions about which information is critical and must be included and which information can be eliminated.

One great way to help you distill that information down to it's most essential form is to consider using information graphics in your proposal. By their very nature, infographics are meant to make complex ideas easier to understand, and building them is a great exercise because doing so forces you to determine which information is vital and which isn't.

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Topics: proposal management, Infographics, Information Graphics, Government Proposals, Proposal Graphics

How to fit an infographic into your budget (and why you should want to)

Posted by John Telford on Jan 6, 2016 5:01:38 PM

Think back to the last project you worked on. 

When you started the project, you most likely had a brainstorming session where you came up with as many ideas for the project as you could think of. Big ideas, small ideas and everything in between. At Buzzmachine Studios, we do this very same thing at the start of any infographic project we work on, too. 

One of those ideas might work well as an infographic. At the same time, though, you may be thinking including an infographic is something your budget won't allow for. Have no fear, we're here to tell you that making the leap to fit an infographic into your budget is important for turning your next project into something phenomenal.

We've already shared the ROI potential infographics can have because they are the type of material that people want to share with their friends, which in turn increases the real value of them. There is, however, another factor you may not have considered when it comes to ROI and infographics.

Mileage.

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Topics: infographic, Infographics, Infographic uses, ROI on an infographic, ROI

5 ways you can use information graphics in government

Posted by John Telford on Dec 16, 2015 2:59:11 PM

We've explained before WHY you should be using information graphics in government or in government proposals, but sometimes it may be hard to wrap your mind around HOW

Many times, when you work for a government agency, you'r trained to think a certain way, which is understandable because government agencies have their own unique terminologies, methodologies and protocols that must be used and followed. However, efficiency and government decision making often do not go hand in hand. This is where infographics can serve government agencies incredibly well. Graphics can be created to explain new concepts and ideas in any organization, including those with a myriad of rules, language and procedures. The beauty of visual communication is that it speaks to people regardless of the conventions. 

One goal we have at Buzzmachine Studios is to educate you on how you can use information graphics in a way that benefits you and the project you're working on. Here are five ways you can use information graphics in government.

  1. To explain a budget. It's all about the money, and many times, money is the biggest factor to consider. People want to know how money is being spent or how you're planning to spend it. An infographic is perfect for this because numbers can easily be represented with visuals. When it comes to government, generally the numbers being represented are larger than the average person is able to digest, making it even more important to paint a picture (literally) of the spending being discussed.

    One great example of this is the annual Death & Taxes information graphic produced by Timeplots, which depicts the U.S. federal government's budget for the fiscal year.


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Topics: infographic, Infographics, Information Graphics, Government Proposals, Government Contracts, Ways to use infographics, White House, Obama administration, Benjamin Netanyahu, Timeplots

41 best and worst infographics

About this blog.

We make complex ideas easy to understand. If you need to communicate a hard-to-grasp concept, we are here to help and this blog's purpose is to show you how.

Remember, as visual storytellers we can help with:

  • Company Business Models
  • Proposal Graphics
  • Advertising and Marketing Collateral 
  • 3D Modeling and Animation

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