You've assembled an all-star team of SMEs, writers, editors and proposal managers to start work on your latest proposal effort. Your confidence is running high as you head into your kickoff meeting where you'll craft the strategy, win themes and discriminators that will define your proposal. The time for the kickoff arrives, and your team members are settled into their seats, except you've forgotten to invite one of the key participants who will play a vital role in developing the final product – the graphic artist.
Topics: proposal management, infographic, Information Graphics, Government Proposals, Proposal Graphics, RFP, Problem Solving with Infographics, infographics in business, visual thinking, Information graphics in government, Brainstorming, Kickoff Meeting
Use it or lose it.
Yes, it's a cliché, but it happens to be true when applied to a lot of situations in everyday life as well as in business. We've long known the power information graphics have to effectively and efficiently communicate with customers/employees/donors, etc., and in recent years the use of infographics has exploded as others realize the potential visual storytelling brings to the table. Infographics are a powerful tool in your communications arsenal, and if you're not using them, you are definitely losing out.
But we know, you're not convinced. You might be thinking to yourself, "Is a custom-designed infographic going to get me more business? My product/service/concept is complex. How can a single piece of collateral possibly be THAT effective?"
You are probably sensing the "But you're wrong!" line here.